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Paid Search Marketing Articles

Goodbye, Right Rail: 7 Incredibly Cogent Points About the New-Look AdWords

Posted on February 26th, 2016 · Posted in Paid Search Marketing Articles

Everyone’s talking about Google’s recent decision to remove AdWords ads from the right rail. Let me humbly add the most incredibly cogent response to date. A few folks noticed Google’s.. read more

The Death Of Search Marketing Expertise

Posted on February 25th, 2016 · Posted in Paid Search Marketing Articles

Recently, I had dinner in Orlando with Bill and Ted (not their real names), some pretty successful digital agency owners. (By successful, I mean more than 50 employees and strong.. read more

PPC Geo-Bidding, Simplified

Posted on January 29th, 2016 · Posted in Paid Search Marketing Articles

Recently, I came across a social media post that — honest to goodness — went on at length about the price the poster would be willing to pay for a new brand.. read more

Are Paid & Organic Distinct Channels? Not So Fast

Posted on December 3rd, 2015 · Posted in Paid Search Marketing Articles

At our company’s informal book club, we recently had a nice discussion of David Hand’s The Improbability Principle: Why Coincidences, Miracles, and Rare Events Happen Every Day. Belief in causation.. read more

Targeting on Google’s Display Network (GDN): The Lowdown on Layering

Posted on November 5th, 2015 · Posted in Paid Search Marketing Articles

Historically, the Google Display Network (GDN) had limited features, and it was impossible to fine-tune and narrowly target segments/users/customers. Today, there are more ways advertisers can target people/users interested in.. read more

7 Ironclad (Slightly Fudgeable) Laws of PPC Campaign Structure

Posted on September 30th, 2015 · Posted in Paid Search, Paid Search Marketing Articles

[This post is a companion to a panel session at SMX East in New York, Sep. 30, 2015: The Great PPC Account Structure Debate – #smx #23B] It’s no secret.. read more

How To Apply Neuroscience Principles To Your Landing Pages

Posted on September 11th, 2015 · Posted in Paid Search Marketing Articles

I recently learned some neuroscience tips at a seminar called The Human Mind & Usability, which was hosted by well-known usability experts the Nielsen Norman Group. In this article, I’ll.. read more

PPC Ads Not Performing? Reduce Cognitive Load

Posted on August 14th, 2015 · Posted in Paid Search Marketing Articles

If you’re a seasoned online marketer, you’ve probably been exposed to user experience gurus, conversion rate improvement experts and their ilk. Even without knowing the high-level principles, many designers and.. read more

PPC Audits: A Guide to Playing Fair

Posted on July 22nd, 2015 · Posted in Paid Search Marketing Articles

Arbitrary destruction of reputations turns people into slaves. -Nassim Nicholas Taleb, recent Facebook post Ever been taken down by an “ambush audit”? It’s not fun. Tempted to win new business.. read more

7 Mobile Landing Page Tips You Can Implement Tomorrow!

Posted on July 16th, 2015 · Posted in Paid Search Marketing Articles

So you’ve set up your mobile PPC campaigns, but are these searchers converting? Mobile, mobile, mobile. It’s all we hear about these days! Even so, many marketers are still not.. read more