By Mona Elesseily Vice President, Online Marketing Strategy Page Zero Media @webmona Subscribe to Articles Currently, paid search comprises about 15 percent of ad spending for businesses in the U.S.,.. read more
By Mona Elesseily Vice President, Online Marketing Strategy Page Zero Media @webmona Subscribe to Articles For many years, I’ve been participating in sessions/panels in which I critique PPC landing pages volunteered by.. read more
By Andrew Goodman President and Founder, Page Zero Media @andrew_goodman Subscribe to Articles Your AdWords campaign is now spending about $50,000 a month. Not pocket change, but still modest. Google.. read more
By Mona Elesseily Vice President, Online Marketing Strategy Page Zero Media @webmona Subscribe to Articles Last month, I attended a webinar by Tim Ash called “Understanding the Brain’s Need for.. read more
By Andrew Goodman President and Founder, Page Zero Media @andrew_goodman Subscribe to Articles Like all great rulers, Google has grand ambitions and a continuing need to finance them. While it.. read more
Yesterday we had an amazing opportunity to talk to Andrew Goodman who talked about Randomness, Black Swans and Fragility & How They Affect SEM. PPC Hero: Could you start by telling us.. read more
By Andrew Goodman President and Founder, Page Zero Media @andrew_goodman Subscribe to Articles Nassim Nicholas Taleb, author of “The Black Swan,” has been an unexpected and much-appreciated influence on my.. read more
By Mona Elesseily Vice President, Online Marketing Strategy Page Zero Media Five years ago, Avinash Kaushik famously described the sequence of the typical unsatisfied website visitor: “I came, I puked, I.. read more
On November 20, Search Engine Land published an interviewed with Page Zero founder Andrew Goodman about his thoughts on “Keywords & Search in 2013″ after Andrew spoke at the SES.. read more
By Andrew Goodman Founder & President Page Zero Media I’ve developed a slightly mystical belief: there is no free lunch. Or call it instead the Free Stuff Karma Syndrome. Better.. read more
