Mobile PPC Tips & Tricks – What Works & Doesn’t (Search Engine Land)
As we all know, the mobile environment is becoming more important, and mobile PPC is a topic companies are starting to pay more attention to. At this point, there’s still a lot of low-hanging fruit out there. In this article, I’ll share some mobile stats to begin with, and then provide some PPC tips and […]
Remarketing Tips Born Of Years Of Experience
Retargeting is an awesome way to reengage traffic that hasn’t converted. Over the years, it’s evolved, and the tools have become more robust. With this development, we’ve uncovered some effective remarketing strategies. In this article, I’ll cover some ideas related to engaging returning customers, obtaining new customers and remarketing related to specific search term queries. But […]
How To Reduce Landing Page Clutter For Optimal AdWords Performance (Search Engine Land)
When it comes to optimizing PPC landing pages, marketers often think about beefing up page copy, adding trust signals, or including eye-catching graphics.What they often neglect to consider are ways to reduce page clutter — ways to make the information on your landing page easier to read, or ways to visually enhance the most pertinent information on […]
3 Simple Changes That Can Mean Big PPC Bucks (Search Engine Land)
There are many ways in which PPC accounts can go astray. For example, wrong keywords, incorrect bidding, bad landing pages, etc… I think you get the picture. An often overlooked pitfall relates to basic marketing strategy/messaging. If basic marketing principles are overlooked, PPC goodness tends to fall off the rails.In this article, I’ll cover some […]
I Don’t Want No Scrub (Agency) on Search Engine Land
You know the song, so sing it with me people! I made some modifications to the lyrics below that demonstrate my point well: I don’t want no scrub (paid search practitioner) A scrub (PPC ) is a guy (PPC person) that can’t get no love from me Hanging out the passenger side Of his best […]
5 Ways PPC Can Make You A Smarter Marketer (Search Engine Land)
I’ve come to the conclusion that search marketing makes you super smart when you use it to its full potential. Obviously, one doesn’t get smart by being lazy, complacent or having campaigns run on autopilot.PPC smarts come from rolling up your sleeves and getting your hands dirty with data, analysis, and data-driven decisions. In this […]
Correcting Common Google AdWords Mistakes (Pubcon)
Currently, paid search comprises about 15 percent of ad spending for businesses in the U.S., and it will continue to grow. Campaign setting mistakes, keyword mistakes, ad copy mistakes and landing page mistakes are all areas where your PPC campaigns can likely be repaired and improved. Continue reading at Pubcon
7 Landing Page Tests You Can Run Tomorrow (Search Engine Land)
For many years, I’ve been participating in sessions/panels in which I critique PPC landing pages volunteered by audience members. As crowds go wild for this type of session, I’ve decided to use this space to focus on effective landing page elements and provide several examples thereof. Continue reading on Search Engine Land
3 Neuromarketing Considerations For Landing Page Optimization (Search Engine Land)
Last month, I attended a webinar by Tim Ash called “Understanding the Brain’s Need for Novelty & Shortcuts.” This made me think and realize that many of our PPC landing page strategies are “shortcuts” and relate directly to the field of neuromarketing. Neuromarketing is a relatively new field of marketing research that studies consumers’ cognitive and […]
7 Tips To Avoid High Bounce Rates On Landing Pages (Search Engine Land)
Five years ago, Avinash Kaushik famously described the sequence of the typical unsatisfied website visitor: “I came, I puked, I left.” There is a little less puking these days, but after clicking on an ad, far too many visitors are still squinting, yawning, shrugging their shoulders, or having trouble connecting their needs and wants with the […]
