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Targeting on Google’s Display Network (GDN): The Lowdown on Layering

Posted on November 5th, 2015 · Posted in Paid Search Marketing Articles

Historically, the Google Display Network (GDN) had limited features, and it was impossible to fine-tune and narrowly target segments/users/customers. Today, there are more ways advertisers can target people/users interested in.. read more

How To Apply Neuroscience Principles To Your Landing Pages

Posted on September 11th, 2015 · Posted in Paid Search Marketing Articles

I recently learned some neuroscience tips at a seminar called The Human Mind & Usability, which was hosted by well-known usability experts the Nielsen Norman Group. In this article, I’ll.. read more

7 Mobile Landing Page Tips You Can Implement Tomorrow!

Posted on July 16th, 2015 · Posted in Paid Search Marketing Articles

So you’ve set up your mobile PPC campaigns, but are these searchers converting? Mobile, mobile, mobile. It’s all we hear about these days! Even so, many marketers are still not.. read more

Get Your High-Performing Ad Copy Today! Buy Now!

Posted on June 18th, 2015 · Posted in Paid Search Marketing Articles

Despite what many think, writing ad copy isn’t easy. It takes time to come up with good ad copy! As a result, many in the industry have developed and refined processes.. read more

Is There Hope For Your Prospective PPC Client Or Campaign? Giving PPC Tactics Essential Support (Search Engine Land)

Posted on May 21st, 2015 · Posted in Paid Search Marketing Articles

Many businesses look to paid search to kick-start their online marketing, but columnist Mona Elesseily notes that you need to have the right elements in place before you can launch.. read more

How To Drive Phone Conversions With PPC (Search Engine Land)

Posted on April 23rd, 2015 · Posted in Paid Search Marketing Articles

Back in the day, we used phones for everything! We dialed 411 to find someone’s contact information, called shops to inquire about store hours, and bought items from a catalog over the phone.. read more

5 Search Ad Copy Resolutions For 2015 (Search Engine Land)

Posted on January 29th, 2015 · Posted in Paid Search Marketing Articles

By Mona Elesseily Vice President, Online Marketing Strategy Page Zero Media @webmona Subscribe to Articles It’s that time of year again! Time to set some PPC New Year’s resolutions! And.. read more

Understanding Cross-Device Attribution And Adjusting Campaigns Accordingly

Posted on December 10th, 2014 · Posted in Paid Search Marketing Articles

By Mona Elesseily Vice President, Online Marketing Strategy Page Zero Media @webmona Subscribe to Articles Today, desktop computers drive the most clicks on search ads and conversion events on websites… read more

What’s Ahead For Paid Search?

Posted on November 6th, 2014 · Posted in Paid Search Marketing Articles

By Mona Elesseily Vice President, Online Marketing Strategy Page Zero Media @webmona Subscribe to Articles In addition to focusing on today’s issues, smart marketers keep trends and likely future developments in.. read more

Getting Online Video Ads Right! (Marketing Land)

Posted on October 9th, 2014 · Posted in Paid Search Marketing Articles

By Mona Elesseily Vice President, Online Marketing Strategy Page Zero Media @webmona Subscribe to Articles More advertisers are taking advantage of video advertising opportunities. According to the IAB Internet Advertising Revenue.. read more