Author Archive

2018 PPC Predictions: Meta-Analysis

Posted on January 12th, 2018 · Posted in Paid Search

To kick off the year, we’ve been treated to the usual round of roundups: expert predictions for what to expect in the coming year. For Search Engine Journal, an esteemed.. read more

Three Takeaways from the Nov. 7 “PPC vs. SEO” Session at Pubcon

Posted on November 13th, 2017 · Posted in Conferences

Last week, with my colleagues Cory Kleinschmidt and Mona Elesseily, I attended and spoke at Pubcon in Las Vegas. To refresh your memory, Pubcon is the tactical digital marketing conference.. read more

EU Antitrust Ruling: Google vs. Forces Bigger Than Even Itself

Posted on June 30th, 2017 · Posted in Search Marketing

Whether it’s in the field of trade, tax, foreign investment, antitrust, culture, or anything else, initiatives that block foreign companies from doing business – while often well-meaning, and sometimes aiming.. read more

SEO Firm Spams Awards Ceremony (And Other Tales From Pubcon)

Posted on October 23rd, 2016 · Posted in Conferences

Some things happened at Pubcon, and I’m finally ready to talk about them. No, I wasn’t traumatized — just a bit woozy from the desert heat. A current ad campaign.. read more

Google Announces Premier Partners Designation for Agencies

Posted on July 18th, 2016 · Posted in Paid Search

As a PPC-focused agency, we’ve always hoped that our story would be easy to differentiate from the roughly several million wannabes who would like to dabble a bit in Google.. read more

Massive Cash, Uncertain Attribution: Automotive Ad Spend Trends

Posted on March 21st, 2016 · Posted in Paid Search

Along with insurance companies, car companies have been one of the major holdouts when it comes to their lingering attachment to relentless, expensive television advertising. It has its place, but.. read more

11 Ways Search Has Changed Since the Last Google Dance

Posted on March 2nd, 2016 · Posted in Search Marketing

To put it in perspective, the last time Google held its on-campus Google Dance in conjunction with the SMX West conference, George W. Bush was still President. In the Democratic.. read more

Goodbye, Right Rail: 7 Incredibly Cogent Points About the New-Look AdWords

Posted on February 26th, 2016 · Posted in Paid Search Marketing Articles

Everyone’s talking about Google’s recent decision to remove AdWords ads from the right rail. Let me humbly add the most incredibly cogent response to date. A few folks noticed Google’s.. read more

The Death Of Search Marketing Expertise

Posted on February 25th, 2016 · Posted in Paid Search Marketing Articles

Recently, I had dinner in Orlando with Bill and Ted (not their real names), some pretty successful digital agency owners. (By successful, I mean more than 50 employees and strong.. read more

PPC Geo-Bidding, Simplified

Posted on January 29th, 2016 · Posted in Paid Search Marketing Articles

Recently, I came across a social media post that — honest to goodness — went on at length about the price the poster would be willing to pay for a new brand.. read more