Fraud Alert: Unmasking Page Zero Job Scams
Sadly, this may not reach everyone it needs to, but it has come to our attention that there’s an ongoing scam utilizing our company name, my likeness, and even our logos. (In part, there is also a fake website we can’t get taken down, ending in a .cc—but this wouldn’t matter if the perpetrators just […]
Can Microsoft’s AI Ambitions Finally Challenge Google’s Dominance in Search and Ads?
Microsoft just posted its prospective view on its emerging AI technologies and how users might engage with them in the ordinary course of Bing Search, and so on. There’s a hopeful view out there that, hey, Microsoft might really start tearing it up in these consumer spaces like Search. If users are delighted, their ad […]
The Recession and Advertising: Let’s Talk
We’ve all heard the tantalizing tales of some smarty-pants who snapped up recreational property in Florida and Arizona during the trough in prices following the financial crisis of 2008-2009, or the ultra-wealthy who loaded up on railroads and farmland during the Great Depression. So… am I about to tell you that you might be able […]
The Pandemic Pulled Some Work and Consumer Trends Forward: Here are 3 More ‘Traditions’ that May Be On the Way Out
Work clichés and traditional habits have sure taken a beating since March 2020. Trends towards shopping online, banking online, buying and repairing cellphones online, using more digital tools, and so on – which had arguably lagged in the years leading up to 2020 – suddenly accelerated. Here are some additional “things” that are transitioning gradually towards becoming “not really things.”
2020: The Summer E-Commerce Economy that Kept on Churning?
It’s pretty wild right now. A lot of the current economic devastation is real. The world has no shortage of other problems, too. To combat this, governments have injected fiscal stimulus into their economies. Central banks have invented new ways of expanding the money supply. The result has been an increase in asset prices (stocks) and […]
Largest EVER VC Investment in a Canadian Startup Goes to Clio (Yes, Another Former Page Zero Paid Search Client)
White-hot news in Canada’s tech startup world today: Vancouver-based Clio, a SaaS startup providing legal practice management tools for law firms, has attracted a $USD 250 million venture capital investment. That’s an all-time record. Page Zero worked directly on Clio’s PPC campaign management in its early days of rapid growth. This was a two-year period […]
On the Advantages of Remote-Friendly Companies
A Q&A with Andrew Goodman, Founder & President, Page Zero Media Background Remote work has almost become the norm, but it wasn’t always so. What used to be frivolously dismissed as “working in your pyjamas” is now, quite often, seen as just another approach to today’s dynamic work context. Page Zero has a long history […]
Another “Holy Crap” Acquisition of a Former Page Zero Client
Our hats are off to Wave Financial, a Toronto-based startup that has just been acquired by H&R Block for $537 million CAD. Full story on Betakit. Wave’s acquisition is being heralded as one of the top ten (or better) all-time acquisition (or IPO) values of a Canadian tech startup. Coincidentally, another great company that should […]
Metasearch Engines: In Memoriam
Before search engine companies (and particularly Google) grew to become gargantuan players in the economy, there were myriad competing search engines and directories, none really gaining the upper hand (you know – like Infoseek, AltaVista, Inktomi, Lycos, Ask Jeeves, Looksmart, Open Directory, Yahoo, and, er, Google). They ranked content differently as they each tried to […]
Creating Team Wins in PPC: Tools and Tips to Work More Transparently
To all PPC heroes, rock stars, and ninjas: like the wolf in nature, a lone wolf cannot see as much. And wolves hunt in packs, don’t they? Sure, in agency work, a “single lead point of contact” is an important convention. Without a firm, experienced, and comprehensively trained account lead, no account can contend with […]
