Open
X

Author Archive

EU Antitrust Ruling: Google vs. Forces Bigger Than Even Itself

Posted on June 30th, 2017 · Posted in Search Marketing

Whether it’s in the field of trade, tax, foreign investment, antitrust, culture, or anything else, initiatives that block foreign companies from doing business – while often well-meaning, and sometimes aiming.. read more

SEO Firm Spams Awards Ceremony (And Other Tales From Pubcon)

Posted on October 23rd, 2016 · Posted in Conferences

Some things happened at Pubcon, and I’m finally ready to talk about them. No, I wasn’t traumatized — just a bit woozy from the desert heat. A current ad campaign.. read more

Google Announces Premier Partners Designation for Agencies

Posted on July 18th, 2016 · Posted in Paid Search

As a PPC-focused agency, we’ve always hoped that our story would be easy to differentiate from the roughly several million wannabes who would like to dabble a bit in Google.. read more

Massive Cash, Uncertain Attribution: Automotive Ad Spend Trends

Posted on March 21st, 2016 · Posted in Paid Search

Along with insurance companies, car companies have been one of the major holdouts when it comes to their lingering attachment to relentless, expensive television advertising. It has its place, but.. read more

11 Ways Search Has Changed Since the Last Google Dance

Posted on March 2nd, 2016 · Posted in Search Marketing

To put it in perspective, the last time Google held its on-campus Google Dance in conjunction with the SMX West conference, George W. Bush was still President. In the Democratic.. read more

Goodbye, Right Rail: 7 Incredibly Cogent Points About the New-Look AdWords

Posted on February 26th, 2016 · Posted in Paid Search Marketing Articles

Everyone’s talking about Google’s recent decision to remove AdWords ads from the right rail. Let me humbly add the most incredibly cogent response to date. A few folks noticed Google’s.. read more

The Death Of Search Marketing Expertise

Posted on February 25th, 2016 · Posted in Paid Search Marketing Articles

Recently, I had dinner in Orlando with Bill and Ted (not their real names), some pretty successful digital agency owners. (By successful, I mean more than 50 employees and strong.. read more

PPC Geo-Bidding, Simplified

Posted on January 29th, 2016 · Posted in Paid Search Marketing Articles

Recently, I came across a social media post that — honest to goodness — went on at length about the price the poster would be willing to pay for a new brand.. read more

Are Paid & Organic Distinct Channels? Not So Fast

Posted on December 3rd, 2015 · Posted in Paid Search Marketing Articles

At our company’s informal book club, we recently had a nice discussion of David Hand’s The Improbability Principle: Why Coincidences, Miracles, and Rare Events Happen Every Day. Belief in causation.. read more

Reactive SEO vs. Proactive SEO

Posted on October 5th, 2015 · Posted in SEO

I, for one, love and respect our spam-fighting, quality-content-loving overlords. Perhaps because I’m mainly associated with the PPC side of our company, I and my paid-media contemporaries can get a.. read more