Articles by Page Zero Media

Over the past 10 years, Page Zero Media has published hundreds of thought leadership articles, influential blog posts and whitepapers. Below is a selection:

• Articles by Andrew Goodman
• Articles by Mona Elesseily

ARTICLES BY ANDREW GOODMAN

• PPC Campaigns in Small Markets: 10 Top Tips (September 24, 2010)
• The Digital Marketing Future: Listenomics, or Creep Factor? (September 10, 2010)
• The 'Chaos Scenario': Will You Be Ashes, or Green Shoots? (August 27, 2010)
• Maximizing Your Paid Search Asset (August 13, 2010)
• Your Paid Search Campaign: It's an Asset -- Literally (July 30, 2010)
• The Google AdWords "Tourist Tax" (July 16, 2010)
• Five Edgy Paid Search Techniques That Aren't Black Hat (June 18, 2010)
• Black Hat PPC: Really? (Part 1)
• Paid Search Ad Copywriting: 7 Heavenly Virtues
• Five Stages of Digital Marketing Professional Development
• Five Campaign Settings That Can Cost You a Mint
• Insider Thinking in Paid Search
• Paid Search Attribution Wars: In Defense Of The Last Click (Part I)
• Seven Compelling Reasons That Now Is The Time To Ramp Up Paid Search
• Google’s Bid Simulator Tool: So Transparent, It’s Deflationary?
• Geekynomics? Finding The Hidden Government Within Google’s Magic Money Machine
• The Long Tail of Paid Search Account Effort
• Paid Search Ad Testing: Manage To ROI Or CTR?
• PPC-Man Drowning… Too… Many… Keywords…
• Getting Core Paid Search Analytics Right (Part 1)
• Paid Search Automation: Choosing A Vendor
• Bid Management Automation: Three More Inconvenient Truths
• Bid Management Automation: Fraught with Questionable Assumptions
• AdWords Landing Page Quality Refresher
• Wall Street Meltdown and the 2009 Digital Marketing Outlook (Part 2)
• OK, We Admit It: Paid Search Works Best for High Intent Prospects
• Wall Street Meltdown: 11 Ways It Affects Digital Marketers
• Whither DART Search?
• Google Ad Planner: Another Disruptive Technology From Mountain View
• Revisiting Content-Phobia In Paid Search
• Instant (Bad) Karma’s Gonna Get Ya: AdWords Account Quality At Startup
• Make Your Ads Better: Three Powerful Techniques
• Spy On Competitors, But Don’t Copy Their Mistakes
• Keyword Intent: Tidy Campaigns Avoid the ‘Dump and Chase’
• Danny Sullivan Tackles Search 3.0 And 4.0 In SMX West Keynote
• What, Exactly, Are Google AdSense “Other” Relevancy Factors?
• Website EKG A Must for ROI
• Search Industry Nostalgia: A Reminder of How Far We’ve Come
• The Mysteries of Ad Quality Revealed (Yet Again)
• Confessions Of A Lapsed Analyst: Joey Metallica Goofs Off, Gets Rich Faster
• AdWords Quality Score: Can Your Business Model Be Banned?
• State of the Contextual Nation: Why New Google Won’t Be Like New Coke
• Google Website Optimizer, Pensive Riffs: A Meeting of the Minds
• Load Me Up: Should You Expand Your Retail Niche?
• How To Test A Home Page For Conversion Effectiveness
• Your Paid Search Performance Is Relative
• Paid Search Back-Checks, Slays Dragons, Asks for Little in Return

ARTICLES BY MONA ELESSEILY

• Mobile Paid Search Advertising Strategies
• Five Signs Your Paid Search Manager Is An Imposter
• Getting Started With Mobile Paid Search Advertising
• Supercharging Your Ads With Google Sitelinks
• Grab More Attention With Google’s New Search Ads
• Not Done Yet: Four Ways To Squeeze Performance Out Of ‘Mature’ Paid Search Accounts
• Five Quick Tips For Success On Google’s Content Network
• Bid Management Automation Basics: No Excuses!
• Coming Soon: Paid Search Without Keywords
• 5 Tips For Getting Good Paid Search Clients
• Gaining Buy-In for Your PPC Account Plans
• Important Questions You Should Ask About Where Search Is Headed
• Tailor Your Ad Copy To Buy Cycle Stages
• Offline Conversions: How To Get SEM Credit!
• Paid Search – Tips On Closing The Loop
• Getting To Know International PPC Markets
• Pain Reliever Pages
• Getting Multivariate Landing Page Testing Straight!
• How To Solve Communication And Differentiation Problems
• Microsoft - Three Weeks Or Else!
• Is Microhoo A Done Deal?
• Spying On Your Paid Search Competitors
• Paid Search Planning: Do You Really Know Your Customers & Your Market?
• Cool New Yahoo! Search Marketing System Enhancements
• Can Yahoo & Microsoft Ever Catch Google?
• Don’t Get Duped By Google And Yahoo! Match Typing
• Key Differences Between Yahoo Search Marketing & Google AdWords
• Preliminary Scorecard: How Effective Is Yahoo’s Panama Upgrade?
• New Panama Ranking System For Yahoo Ads Launches Today

"Most of the people who try to sell you search engine optimization are just ripping you off. Inside Andrew Goodman's special reports, though, I've found real, common-sense approaches that ought to work for just about anyone. Teach a man to fish..."

Seth Godin
Author, Linchpin