Vice President, Online Marketing Strategy
Page Zero Media
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I’ve come to the conclusion that search marketing makes you super smart when you use it to its full potential. Obviously, one doesn’t get smart by being lazy, complacent or having campaigns run on autopilot.
PPC smarts come from rolling up your sleeves and getting your hands dirty with data, analysis, and data-driven decisions. In this article, I’ll cover several ways in which PPC can make you super smart.
Latest posts by Mona Elesseily (see all)
- Targeting on Google’s Display Network (GDN): The Lowdown on Layering – November 5, 2015
- How To Apply Neuroscience Principles To Your Landing Pages – September 11, 2015
- 7 Mobile Landing Page Tips You Can Implement Tomorrow! – July 16, 2015