Vice President, Online Marketing Strategy
Page Zero Media
Subscribe to Articles
I’ve come to the conclusion that search marketing makes you super smart when you use it to its full potential. Obviously, one doesn’t get smart by being lazy, complacent or having campaigns run on autopilot.
PPC smarts come from rolling up your sleeves and getting your hands dirty with data, analysis, and data-driven decisions. In this article, I’ll cover several ways in which PPC can make you super smart.
Latest posts by Mona Elesseily (see all)
- How To Drive Phone Conversions With PPC (Search Engine Land) – April 23, 2015
- 5 Search Ad Copy Resolutions For 2015 (Search Engine Land) – January 29, 2015
- Understanding Cross-Device Attribution And Adjusting Campaigns Accordingly – December 10, 2014